by Mark Silva
A somewhat bizarre tale unfolded today of Republican Party fundraising tactics that pictured the president of the United States as "The Joker,'' House Speaker Nancy Pelosi as Cruella de Vil and Senate Majority Leader Harry Reid as Scooby Doo.
And better yet, characterized the party's own donors as "ego-driven.''

The 72-page PowerPoint presentation delivered to party fundraisers in Boca Raton, Fla., last month, made a direct appeal to "extreme negative feelings" toward Democrats -- tactics which the Republican National Committee now publicly disavows as inappropriate. It played on memories of an image of the president which had been circulated on street-posters last year (pictured here.)
"What can you sell when you do not have the White House, the House or the Senate...?" one slide in the presentation asked its fundraising sales force. "Save the country from tending toward Socialism!"
Republican Party leaders today rejected the pitch, which was revealed by Politico.com -- which notes that GOP leaders are "scrambling'' to distance themselves from the document. Sen. John Thune, a member of the Republican leadership, said: "There is no place for this. Obviously when you're fundraising you want to make points and you want to make direct and succinct points, but using these sorts of tactics is certainly not something that any of us ought to condone."
Republican National Committee Chairman Michael Steele called the cartoon images of the president and Democratic leaders inappropriate and blamed a party staffer who made a "decision to say, 'Hey, we'll have some fun with this, and people will laugh and joke about it."'
"Clearly it's not something that I would tolerate and certainly would not want presented to me, and we're dealing with it administratively," said Steele, who maintains that he learned of the document only on Wednesday,. "Yes, you want to get out there and state things that rile people up and get them excited and create images that will do that," Steele said, "but this is the line that we won't tolerate nor cross in the RNC."
The Democratic National Committee pounced on the document as "Republican fear mongering.'' Republicans used "the most despicable kind of imagery, tactics and rhetoric imaginable," DNC spokesman Brad Woodhouse said.
The presentation encourages fundraisers to use a direct marketing pitch that exploits "extreme negative feelings toward existing Administration." It also describes ways to appeal to major donors, including "peer to peer pressure," "access" and "ego driven."
Republican strategist John Feehery, a onetime aide to former House Speaker Dennis Hastert of Illinois, said the document points to a fact about fundraising: It takes some scare-tactics to shake the money tree.
"This is inartfully done," Feehery said, while noting that Femocrats once tried to scare their donors about President George W. Bush's "fascism" and about Sarah Palin's supposed "stupidity and her religious zealotry."
"The ugly truth of fundraising is you try to caricature the opposition,'' Feehery said. "You don't get any money if you call your opponent a good guy.''
The Asssociated Press contributed to this report.