Obama's behind-the-scenes general: The Swamp
The Swamp
Posted June 9, 2008 6:30 AM
David Plouffe

David Plouffe, campaign manager for Democratic presidential hopeful Sen. Barack Obama in his Chicago campaign headquarters. (AP Photo/Charles Rex Arbogast)

The Swamp

by John McCormick

Baseball and politics are two of David Plouffe's passions. So it was natural that his love for one game reinforced something that proved crucial in the other: Singles can score runs.

As Sen. Barack Obama's campaign manager, Plouffe was the mastermind behind a winning strategy that looked well past Super Tuesday's contests on Feb. 5 and placed value on both large and small states.

The campaign had the money to make such a potentially low-yield wager, and Plouffe had long understood that the Democratic Party's complex system for apportioning convention delegates meant winning even one congressional district in a state could help generate the total needed to reach the magic number.

From his 11th-floor Michigan Avenue office, he sent resources to states like Nebraska, Idaho and North Dakota that Sen. Hillary Clinton virtually ignored, putting extra emphasis on those with lower-turnout caucuses instead of primaries.

The plan, which had been in his head at least as far back as late 2006, was partly out of necessity because Clinton's early name recognition and party ties provided her with advantages in big states.

The strategy proved itself in the two weeks following Feb. 5, as Obama won 11 contests in a row and achieved a delegate lead he would never lose. In late February, Plouffe reportedly confided to a colleague that he believed a mathematical tipping point had been reached.

Marking one of the biggest upsets in U.S. political history, Obama himself saluted his behind-the-scenes general at the start of his victory speech last week in St. Paul.

The rest of the David Plouffe profile is in Monday's Chicago Tribune.

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