Barack Obama: 38.4 million TV viewers: The Swamp
The Swamp
Posted August 29, 2008 3:20 PM
The Swamp

by Mark Silva

DENVER -- Thirty-eight million people watched the television coverage of the closing night of the Democratic National Convention here, with Sen. Barack Obama accepting the party's presidential nomination with a pledge for sweeping "change'' in America.

The TV audience for Obama's big show at the mile-high stadium in Denver -- 38.4 million -- was 3.3 million larger than the TV audience that Sen. John Kerry drew with his acceptance of the party's presidential nomination in 2004, according to Nielsen.

Obama drew a bigger audience than those who preceded him at this year's convention -- Sen. Hillary Clinton, his chief rival, had drawn the largest audience of the other convention stars, with 26 million viewing her speech on Tuesday.

Obama, the first African-American presidential nominee of a major political party, also has drawn a larger TV audience among black households than among white households, according to Nielsen: Drawing a 21.0 rating among African American TV viewers and a 12.4 rating among white viewers.

Older viewers continued to dominate the covnention home-audience, with people 55 and older watching Obama's big show at five times the rate of teenagers (with ratings of 23.7 and 4.5 respectively.)

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