Sarah Palin draws Obama-like TV ratings: The Swamp
The Swamp
Posted September 4, 2008 3:30 PM
The Swamp

by Frank James

ST. PAUL, Minn. -- Alaska Gov. Sarah Palin was a huge magnet for TV viewers, attracting nearly as many eyeballs as Sen. Barack Obama did on the last day of the Democratic convention, according to Nielsen, the audience-measurement agency.

Here's a thumbnail provided by Nielsen:

The Sarah Palin speech generated 37.2 million viewers, just 1.1 million viewers short of Barack Obama's record-breaking speech on Day 4 of the Democratic Convention. The Palin speech was carried on only six networks while the Obama speech was carried on ten (including BET, TV One, Univision and Telemundo).

Palin attracted a large female audience (19.5 million women, or 4.9 million more than Day 3 of the Democratic Convention).

Ratings for viewers 55+ (25.2) continue to be about ten times higher than for teens (2.2)
Day 3 for the GOP attracted more Hispanic viewers (1.4 million) than Day 3 of the Democratic Convention (1.2 million), even though Univision and Telemundo did not carry the speech.

The question now is: will Sen. John McCain be able to come anywhere close to Palin and Obama's viewership tonight when he accepts the Republican presidential nomination here in St. Paul, Minn.?

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