Jimmy Fallon's target: 'Blonde mothers': The Swamp
The Swamp
Chicago Tribune
Posted March 3, 2009 12:00 PM


The Swamp

by Mark Silva

Forget soccer moms.

Hockey moms.

And security moms.

Comedian Jimmy Fallon, making his debut on the late-late comedy circuit on NBC, has explained the core demographic of his target viewing audience.

Blonde mothers. From Connecticut.

Notably, the narrator explains, they look "less sick and sad than their brunette counterparts...'' In the marketplace, they purchase "MiniVans, personalized checks and discreet dolphin tattoos that say, 'I'm two Chardonnays away from ruining your wedding reception.''

And they vote. Sarah Palin, take notes.

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