by Mark Silva and updated at 2 pm EDT
In political circles, there is a term for the tactic that the Republican National Committee is deploying with a new run of national cable ads and TV ads airing in Florida:
"Medi-scare.''
With its ad touting a "Seniors' Bill of Rights,'' the RNC is capitalizing on fears that Medicare will be undermined in the health-care initiatives that Democratic leaders in Congress are debating, and that the government will force "end-of-life'' decisions.
It's one rhetorical stop short of warning of the "death panels'' that Republican Sarah Palin has spoken of, and, in the smiling persona of RNC Chairman Michael Steele -- "I love puppies'' -- it arrives in the kinder and gentler fashion of a personal suggestion for President Barack Obama: "it's not too late to change your mind.''
The suggestion for a seniors' bill of rights, something that everyone can agree on, overlooks the fact that what everyone is having trouble agreeing on is a national plan that offers health insurance for people who lack it. Senior citizens are insured.
The RNC says the ads are airing on national cable networks and in Florida -- the state with the greatest proportion of senior citizens, and a swing state where Obama's public job-approval has fallen below 50 percent, according to a recent Quinnipiac poll.
This is plowing old ground in Florida, where neither party has held a patent on Medi-scare tactics -- the campaign of Democrat Lawton Chiles warned voters with telephone calls late in the late governor's contest with Jeb Bush in 1994 that the Republican would take away their Medicare (never mind that governors don't have that power.) Bush lost that first contest of his, though not because of the Medi-scare -- it had more to do with "the old he-coon walking just before the light of day." (You had to be there.)
Rep. Debbie Wasserman Schultz (D-Fla.) and others held a conference call with reporters today, as the "Seniors' Bill of Rights'' ad was starting.
"I call it their seniors' bill of lies... the Triple-F strategy, fanning the flames of fear,'' Wasserman Schultz said, maintaining that there are no benefit cuts of any kind for seniors in the health-care proposals, calling the contention "nothing more than a scare tactic... They are trying to put fear in seniors' hearts.... Republicans don't care about reform. They just care about politics...
"The truth is, that after failing to stop the president on the recovery act, failing to stop him on the budget... Republicans have come to the conclusion that they have no alternative but to lie, to just make it up,'' she said. "Republicans have substituted scare tactics... for the truth....
"In North Florida,'' the former state legislator said, "when I was in the Legislature, the expression was, 'that dog don't hunt.''
(Lawton Chiles loved that line.)
See the RNC ad above, and a script of the narration and screen messages of the minute-long commercial below the fold. Here, also, is the Steele ad from his Senate campaign where the smiling face of the chairman was trademarked --- Steele has been running against Washington for some time, the two ads suggest:
Time: 1:00
Michael Steele: "When you disagree with Washington, how come they act like it's your problem?"
Chyron: HEALTH CARE DEBATE
Michael Steele: "That's what the Democrats have done with health care. They say you're the problem."
Michael Steele: "How about a different way? A focus on things we can all agree on?"
Michael Steele: "I'm Michael Steele, Chairman of the Republican Party."
Chyron: Michael Steele Chair, Republican National Committee
Michael Steele: "Join us in supporting a new Seniors' Bill of Rights."
Chyron: Seniors' Bill of Rights
Michael Steele: "Let's agree in both parties that Congress should only consider health reform proposals that protect senior citizens."
Michael Steele: "For starters, no cuts to Medicare to pay for another program. Zero."
Chyron: No Cuts to Medicare to Pay for a New Program.
Michael Steele: "Make it illegal to ration health care based on age."
Chyron: Make it Illegal to Ration Health Care Based on Age.
Michael Steele: "Prevent any government role in end-of-life care."
Chyron: Prevent any Government Role in End-Of-Life Care.
Michael Steele: "And stop bureaucrats from getting between seniors and their doctors."
Chyron: And Stop Bureaucrats from Getting Between Seniors and Their Doctors
Michael Steele: "A few things we should all agree on. The Seniors' Bill of Rights."
Chyron: Seniors' Bill of Rights
Michael Steele: "Oh and President Obama, it's not too late to change your mind."
Michael Steele: "Stand with us and stand with senior citizens. After all, they've earned it."
Voice: "Check out the Seniors' Bill of Rights at gop.com."
Chyron: www.GOP.com
Voice: "The Republican National Committee is responsible for the content of this advertising."









Comments
FactCheck.org: As we noted in our article More ‘Senior Scare,’ the bill that’s currently pending in the House would indeed "cut" $500 billion or so from Medicare, but it would also increase expenditures in some areas. The net amount that would be taken from the program would be about $219 billion, according to the Congressional Budget Office. That’s a 10-year figure, by the way. And any implication that seniors’ Medicare benefits would be cut is false. Rather, the bill calls for holding down payments to hospitals and other providers, other than physicians.
Posted by: bill r. | September 1, 2009 8:59 AM
I also bet K street loves Steele's second video.
Posted by: bill r. | September 1, 2009 9:29 AM
What's wrong with Medi-Scare tactics? The Demagogues used them very adeptly during the 1995 budget debate. As I recall, the Republican-controlled Congress had proposed to increase Medicare by 7% as opposed to the normal 10% baseline increase, and the Dems howled about "draconian cuts" (even though spending was still increasing by 7% per year!) that would force grandma to eat dog food so she could afford to buy her medication.
So I am to understand by the libs' objections that they are now admitting they were wrong to use these tactics themselves in 1995?
Posted by: Not Teresa | September 1, 2009 9:43 AM
Michael Shill trying to scare seniors to push RNC's program of status quo?
Nice to know he's found work.
Posted by: ornery | September 1, 2009 10:02 AM
Bill, you KNOW that anything that disagrees with Republican rhetoric MUST be incorrect. It's axiomatic.
'Sides -- even if they're WRONG, all Republicans will do is holler louder. If they repeat a lie often enough, it's bound to stick somewhere.
Posted by: Op109 | September 1, 2009 10:13 AM
This is the same Party, the Republican/Libertarian Party, they fought tooth and nail against Medicare. Now, all of a sudden, their its champions and saviors ? Come on, let's quit with the smoke and mirrors, the Party of Bush&Cheney has degenerated into a mockery of what it once was, a great and proud Party, which stood for, fairness and inclusion !! Today, the best it offers is falsehoods, distortions and scare tactics. Say good-bye to the Republican/Libertarian Party, Gracie !!
SUPPORT OUR TROOPS, BRING THEM HOME, ALIVE AND WHOLE. NOW.
Posted by: Don Fitzgerald, IL | September 1, 2009 10:16 AM
SUPPORT STUPID POSTS, BRING THEM EVERY DAY, IDIOTIC AND WHOLE. NOW.
way to keep it real, donnie
Posted by: Thank you for your support | September 1, 2009 10:55 AM
Not Teresa.......You left out the the way the republicans had planned to cover that cut was by balancing the budget in 7 years. How did that turn out?
Posted by: bill r. | September 1, 2009 10:57 AM
After a year of scare-mongering by ObamaCare supporters, Mr. Silva accuses (yep, big surprise) the GOP of "medi-scare"!
I'd call this Media-scare.
Meanwhile, in Illinois (not Florida) news, ObamaCare supporters are caught on video instructing their troops how to shout down opponents and take over meetings. See http://gatewaypundit.blogspot.com/2009/09/caught-on-tape-obama-hcan-organizer.html Taken at Cong. Jan Schakowsky's Skokie "town hall" event yesterday.
Posted by: Charles Rangel | September 1, 2009 11:03 AM
I just don't understand how the most unaccomplished person to ever win the white house is doing so poorly in the polls???
That sweet dog leash ought to boost is ego a little though.
Posted by: Chris | September 1, 2009 11:46 AM
Doesn't the GOP have PACs they can use so they don't have to show their own faces when they swiftboat (lie) this? Can't they put in on FOX and call it news?
Posted by: Kenny Bunkport | September 1, 2009 11:50 AM
Chris: No, no, no. . .Dubya has been out of office for several months now.
Posted by: Janstress | September 1, 2009 11:55 AM
I wonder if John D knows that identity theft is a serious crime. Pretending to be a US Congressman to attempt to prove a partisan point is dumb. Maybe John D should read how the courts are dealing w/ that man who created a Twitter account pretending to be Tony LaRussa.
Posted by: janet | September 1, 2009 12:15 PM
The politicians should spend as much effort in solving the problems as they do advertising them, then maybe some things would really get accomplished.
The Health Care system needs much more than just financial considerations and availability.
What about consideration of higher taxes on low quality junk foods, and lower taxes on fresh high quality organic health foods for both health and budget improvements, for starters?
Much more also needs to be done to see that the professionals providing the care are actually qualified professionals and they are using their skills to HEAL, not just line their own pockets at the expense of hurting others.
There also is a great need for better availability of the information on HOW to locate the quality care physicians and to know how to tell the difference between a doctor that wants to HEAL and one that is just going through the motions. The need is for everyone that is not “wealthy” to have this necessary information.
There was a suggestion made that should be available on the net to EVERYONE for a Database of ALL Doctors, making particular note of who are guilty of malpractice and/or loss of medical license. Additionally, strong notes should be added on other significant complaints inclusive of patients conditions being exacerbated, or new problems emerging, as a result of their treatment, or if it's from a lack of treatment.
In addition to my own bad experiences attempting to gain quality care, as well as others whom I know plus thousands of others seen on the internet, I’ve recently been emailed a link to a new blog with a story far worse than my own, and he/she has apparently only begun to tell their tale. There was a bit in his/her tale that reminded me of several known situations, so perhaps it might spark some recognition and contribute to any venue of improvement. From what I read in the email sent to me, it sounds like they have quite a lot more to say:
http://enoughdangit.blogspot.com .
We need real change that helps people.
Posted by: Jessica T. | September 1, 2009 12:28 PM
Bill, nice dodge, but you didn't answer Not Teresa's question.
Posted by: Dale Jr. | September 1, 2009 12:32 PM
Wow, Dumb Dumb Janet just got even kookier and weirder:
I wonder if John D knows that identity theft is a serious crime. Pretending to be a US Congressman to attempt to prove a partisan point is dumb. Maybe John D should read how the courts are dealing w/ that man who created a Twitter account pretending to be Tony LaRussa.
Posted by: janet | September 1, 2009 12:15 PM
Anyway, Mark, Obama and the Democrats do plan on cutting Medicare. And, bill r., if those cuts include lowering payments to hospitals and doctors, who picks up the difference? Or do hospitals and doctors just get less money? The what?
Posted by: John D | September 1, 2009 1:01 PM
Bill, nice dodge, but you didn't answer Not Teresa's question.
Posted by: Dale Jr. | September 1, 2009 12:32 PM
I left the answer short...but didn't dodge it. The republican plan was to cut medicare and hopefully make that up with a balanced budget (good luck with that), not making the cuts to other providers (non-doctors) to make up those cuts. Also I didn't hear not teresa telling that at the same time republicans wanted to make medicaid a block grant. Which would have crippled it.
Posted by: bill r. | September 1, 2009 1:13 PM
One other point Dale Jr. and Not Teresa..........even if you think you are correct......does this mean you were right then but wrong now?
Posted by: bill r. | September 1, 2009 1:22 PM
After a year of scare-mongering by ObamaCare supporters, Mr. Silva accuses (yep, big surprise) the GOP of "medi-scare"!
I'd call this Media-scare.
Meanwhile, in Illinois (not Florida) news, ObamaCare supporters are caught on video instructing their troops how to shout down opponents and take over meetings. See http://gatewaypundit.blogspot.com/2009/09/caught-on-tape-obama-hcan-organizer.html Taken at Cong. Jan Schakowsky's Skokie "town hall" event yesterday.
Posted by: Charles Rangel | September 1, 2009 11:03 AM
;
Little Johnny D,
I was only using my deductive reasoning to conclude the only troll who could possibly pretend to be Charles Rangel would have to be the same author who gave the Swamp this gem yesterday:
;
Stil waiting on something on:
Charlie Rangel and his scandals.
Leon Panetta threatening to quit over the political investigation of CIA officials.
Harry Reid and his attack on the Las Vegas newspaper.
The falling fortunes of Democrats in the polls.
Mark, since you love the Huffington Post, where is the item about the Loony Left blogger that said Mary Jo Copechne would think her death was worth it. Anything for Teddy!
Actually, I'm surprised there isn't a Sarah Swamp item in a few days!
Posted by: John D | August 31, 2009 9:41 PM
Posted by: janet | September 1, 2009 1:40 PM
For a journalist, you don't read well do you John D.
Rather, the bill calls for holding down payments to hospitals and other providers, other than physicians.
That would be "other than" physicians. The cuts would be made to Pharmaceuticals, hospitals, and others. Hospitals should be able to make up much with streamlining data saving from paper to computer. Pharmaceuticals by demanding generic. Others would be cutting % back on providers like hoover rounds, just to name one of many. Streamlining hospitals with electronic data alone will save over 11 Billion a year by estimates.
Posted by: bill r. | September 1, 2009 2:00 PM
To quote the late, great Senator Kennedy, upon being the poster-man for the fanatical and farcical Right : We seem to bring out the best in everyone !!
Go tell the nation your lies and distortions, Bush&Cheney fringe !! As we rejected them in the presidential election, you know the election, which gave us a good President !! This time, we will reject all of the farcical and fanatical scare tactics of the Republican/Libertarian Party, when it comes to national healthcare !!
SUPPORT OUR TROOPS, BRING THEM HOME, ALIVE AND WHOLE. NOW.
Posted by: Don Fitzgerald, IL | September 1, 2009 2:16 PM
Oh Dumb Dumb Janet, like you I do not post as anything other than myself.
Bill, sorry, but under Obimbo's plan, DOCTORS will get smaller payments as Medicare gets cut. And, as far as hospitals and "others," the type of cuts Obama and the Dems are talking about cannot be paid for by better paperwork.
Folks, the reality is we are living longer. Because of that more folks are getting Social Security and costing Medicare more money. Hence, both are going bankrupt. Eighty percent of health care costs cover the elderly. In order for Obimbo and his Democratic evildoers to cut down in medical expenses is to ration and to forsake the elderly. It's the only way it can be done under their plan. And it'll help the bleeding in Social Security too. That is the reality. But, then again, reality and being from the Worthless Far Left never had anythig in common.
Posted by: John D | September 1, 2009 5:20 PM
We are glad to see the Republicans finally supporting Medicare.
Posted by: TheLeninSisters | September 1, 2009 6:42 PM