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Obama health care pitch at WebMD

Posted July 28, 2010 11:05 AM
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The Swamp

by Mike Memoli

President Obama today goes to a sub shop in New Jersey and a daytime talk show set in New York as he looks to sell his message on the economy. Now, we can add Internet pitchman to the ubiquitous president's resume.

Laptop ready, Obama stars in a White House video on the major health site WebMD to explain to visitors how the administration's HealthCare.gov page, launched at the start of this month, works.

It's just the latest in a series of digital media pushes the administration has done months after the health care reform law was signed to prop up the legislation. Earlier this month, Health and Human Services Secretary Kathleen Sebelius participated in an online town hall at WebMD, in addition to regular web chats at WhiteHouse.gov.

"The video comes as the Affordable Care Act is growing increasingly popular with the American people who are beginning to see the benefits of health reform," the White House advertised in announcing the video. A CNN poll last week found that 44 percent of Americans approved of Obama's handling of health care, while 54 percent disapproved.

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