The Swamp: Polls Archives
The Swamp
Chicago Tribune
Posted January 8, 2009 5:15 PM
The Swamp

by Mark Silva

If Barack Obama has his new economic pitch in focus, he may have some old-fashioned focus groups to thank.

Lorraine Woellert and Hans Nichols at Bloomberg News report that the president-elect's top political aides are "transplanting their campaign tactics to the policy arena, using data from polls and focus groups to shape the debate over a stimulus plan that may cost at least $775 billion.''

David Axelrod, Obama's chief political adviser, along with campaign media adviser Jim Margolis, is encouraging lawmakers to use the word "recovery" instead of recession, and "investment" instead of "infrastructure,'' they report, citing recommendations from focus-group research indicating that this will make it all more appealing.

Axelrod and Margolis briefed Senate Democratic leaders yesterday and their House counterparts today on details of the research, meeting participants report.

"Not unlike news organizations, we poll public attitudes about where the economy is," Robert Gibbs, Obama's choice for White House press secretary, said in an interview with Bloomberg. "We're not polling to see what should be in an economic-recovery plan."

Continue reading "Obama's focus groups: 'Recover, Invest'" »

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